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Antonio Iozzo in a navy suit, seated at a table at The 11th Floor beside a copper table lamp, looking off to one side

Thought Leadership

Antonio writes about subjects that have shaped his professional and personal journey: insurance and risk, leadership, entrepreneurship, design, innovation and personal growth. His perspective comes from decisions that worked, assumptions that did not and questions that became more demanding with experience. The writing examines what happens in practice, including the gap between an idea that sounds convincing and an approach that holds up under pressure.

Insurance & Risk

Insurance writing explores how organisations understand exposure, prepare for disruption and protect continuity. Antonio considers the decisions made before a loss, the information used to assess a risk and the practical consequences when the assumptions behind an insurance arrangement are tested.

Two guests deep in conversation at a dinner table, one gesturing as he makes his point

Leadership & Culture

This category examines the relationship between a leader’s behaviour and the organisation around them. Subjects include character, accountability, trust, developing people and the challenge of maintaining clear principles while allowing teams to think and act with greater independence.

The 11th Floor's terrace during the day: olive trees under festoon lights, velvet chairs and a green marble table, with a few people working at the tables and sofas

Business & Entrepreneurship

Antonio writes about opportunity, capital, persistence and execution from the perspective of ventures that succeeded and those that failed. The emphasis is on the decisions behind an outcome, including when to commit, when to reconsider and how the founder’s role changes as a business develops.

A faceted panther sculpture on an oak boardroom table, in front of a timber wall inlaid with lines of light

Design, Experience & Quality

Articles in this category explore how people experience the things a business creates. Drawing on hospitality, wellness and property, Antonio considers the relationship between design, practical function, service and the details that make a place or interaction worth returning to.

Innovation & The Future

Antonio is interested in change that improves how an organisation works or what it delivers. This category considers technology, artificial intelligence, evolving business models and the judgement required to distinguish useful progress from an idea that is merely new.

Antonio Iozzo sitting on a bench between sets at Body Action Gym, seen in profile among the training machines

Resilience & Personal Growth

Writing on resilience considers how people respond when familiar ways of dealing with difficulty are no longer enough. Antonio draws on personal adversity and recovery to explore self-leadership, support, changing perspective and the work involved in rebuilding.