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Business & Entrepreneurship

Antonio’s entrepreneurial journey includes the satisfaction of creating successful businesses and the consequences of getting important assumptions wrong. His writing examines opportunity, funding, commercial judgement, persistence and execution without treating every setback as a disguised success. The articles consider how ideas are tested, what deserves further investment and when changing direction is the more responsible decision. They also explore the demands that emerge after a business begins to grow, when the founder’s energy needs to be supported by people, systems and an operating model suited to the next stage.